Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.
The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?
Well, here’s how
Organizing the Right PPCers for the Right B2B Portfolios
Posted by BuyerZone under Online MarketingFrom http://www.buyerzone.com 3935 days ago
Made Hot by: bloggerpalooza on July 29, 2013 7:23 am
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3930 days ago
3930 days ago
If you’re talking about time management and overall PPC size as an issue, this post can still apply! Just focus on the 8/20 rule. Become a “guru” in your top campaigns whether it is a specific product or category. Learn it inside and out and determine if there is any seasonality or what your competitors may be doing. Although you might not have the luxury of a large team – you do have the ability to hone your efforts where the money is.