BizSugar.com › Online Marketing › Outperform Your Competitor on SERPs (Search Engine Results Pages)

John Rampton of Due.com lays bare his SEO strategy for all to see:

"However, because of the nature of our business, we are having to compete with other aged brands in our industry that have been around 10 years longer than us. This means that our competitors have articles published all over the web that are ranking for the most profitable keywords. If we are to succeed in getting more customers through our content marketing efforts, we needed to find a way to outperform their content on the SERPs."