Pop quiz! How are retailers using quizzes to improve the customer experience?

Posted by cparmele under Online Marketing
From http://www.sheerid.com 3809 days ago
Made Hot by: justretweet on June 27, 2014 8:33 am

Judging by the popularity of quizzes like “Which Soda Are You?” and “Which Mad Men Character Should You Hook Up With?” on Buzzfeed, I’m not the only one who has a weakness for online quizzes. In their never-ending quest to offer new, fun, personalized customer experiences, some retailers have started to incorporate quizzes into their web sites.

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Comments

Written by tiroberts
3794 days ago

I think that surveying and quizzing is def an effective method to both gather more insights about your customers as well as discovering what else you can do to attract more customers. What type of quizzes would you say are the most effective?

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Written by HeatherStone
3809 days ago

Hi Chelle,

I think in this case quizzes may serve a dual purpose, especially if done right. Not only are they one more way to engage the audience. I'm guessing they also can be sources of considerable consumer data helping you to keep your finger on the pulse, so to speak. Of course, with increasingly more sophisticated analytics tracking what customers do not just what they say, I'm not certain how this data is weighed compared to information gathered through other means.

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