Judging by the popularity of quizzes like “Which Soda Are You?” and “Which Mad Men Character Should You Hook Up With?” on Buzzfeed, I’m not the only one who has a weakness for online quizzes. In their never-ending quest to offer new, fun, personalized customer experiences, some retailers have started to incorporate quizzes into their web sites.





Comments


Written by tiroberts
3575 days ago

I think that surveying and quizzing is def an effective method to both gather more insights about your customers as well as discovering what else you can do to attract more customers. What type of quizzes would you say are the most effective?



Written by HeatherStone
3589 days ago

Hi Chelle,

I think in this case quizzes may serve a dual purpose, especially if done right. Not only are they one more way to engage the audience. I'm guessing they also can be sources of considerable consumer data helping you to keep your finger on the pulse, so to speak. Of course, with increasingly more sophisticated analytics tracking what customers do not just what they say, I'm not certain how this data is weighed compared to information gathered through other means.



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Share your small business tips with the community!
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Share your small business tips with the community!