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The holidays are fast approaching. No seriously. If you’re in retail and you aren’t already preparing for holiday sales, promotions and all that foot traffic, you better get crackin!

Assuming you are already preparing for the coming holiday shopping bonanza, where does mobile come in? In case it isn’t, or you’ve decided that mobile is not something you need to worry about… think again.

According to a recent report out from a Millennial Media and comScore, mobile is booming in the retail industry. Here are some of the highlights from the report…