BizSugar.com › Online Marketing › Repurpose B2B Content with a Content Recycling Campaign

Most B2B marketers will agree that creating and maintaining a strong content marketing campaign is hard! Many companies more a lot of time and energy into producing one piece of great content, but once they have the finished product then they don’t fully leverage it! A B2B content recycling campaign (not to be confused with article spinning) can take that one piece of content and repurpose it across a variety of platforms so you get exponentially more value for your time.