It sounds like a bad joke, but Bank of America bought domains that contain their CEO’s name and the words “blows” and “sucks.” And they didn’t buy these domains because they wanted to. They bought them because they HAD TO.
My thoughts on the issue of online reputation management, and how serious an issue it is ... from my typically cavalier perspective!
Reputation Management “Sucks”: Domains, Wikileaks, BofA & Fear
Posted by
workbox under Online Marketing
From http://blog.workbox.com 4866 days ago
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