Abby Prince of SmallBusinessNewz interviews Jennifer Laycock, editor-in-chief of Search Engine Guide, about search engine marketing for small business. Among the most important takeaways: using social media is one of the best ways to promote your small business but use these tools to listen to customers' needs not just to promote, don't worry if your business doesn't make it to the very top on the search engines because the point is simply increasing visibility so every little effort helps.
Search engine marketing for small business
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ShawnHessinger under Online Marketing
From http://www.blip.tv 5362 days ago
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5362 days ago
Search Engine Guide is one site that I regularly read and have found really useful information. A small business can get top rankings (we are for our main keywords) for our other website and the thing I learnt is do your homework upfront, don't touch your URL once you have it right, meta description and title tags are important. It takes time but it can be done.
Also stop playing with your website once it is ranking well, which we did in the early and got banished to page 10 if i remember correctly.