BizSugar.com › Online Marketing › Select Relevant and Attainable Keywords for SEO

At the foundation of an SEO campaign are the keywords that are selected. Selected keywords are incorporated into every piece of content that is produced on behalf of an SEO campaign and an overall online marketing campaign. It starts with the content on the actual business website, but that is just the tip of the iceberg. In order to build relevant inbound links and generate website traffic it’s necessary to create content such as guest blog posts, articles, press releases, blog comments, online profiles, and social media posts.