BizSugar.com › Online Marketing › Single Keyword Ad Groups (SKAG): Benefits & Guide

Today, we shed some light on a PPC topic, namely Single Keyword Ad Groups.

A Single Keyword Ad Group, also known as a SKAG, is the ad group that contains only one keyword.

Its purpose is to match search intention as closely as possible.

So why would anyone use a SKAG in the first place?
What are its benefits?
And how can you set up a SKAG easily?