Most companies are either downright failing at marketing to college students, or are doing it so inefficiently that it’s a terrible experience for the student, and a worse ROI on their marketing efforts
Six ways to NOT reach college students
Posted by
cparmele under Online Marketing
From http://www.sheerid.com 4410 days ago
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Comments
4155 days ago
This seems to be a pretty great list of ways to totally mess up a marketing relationship with a potential customer. First off, I'm not too crazy about the idea of forcing customers to prove they belong to your target group. Focus on unobtrusive ways to get the information you're looking for.