Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual customers are thinking. Well, social media has changed all of that. Businesses that have a social media presence are now provided with customer feedback on a daily basis and the primary difference is that the customer is now in control.
Social Media is the New Focus Group
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4791 days ago
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