Local landing pages are essentially needed by global brands, but not so much by small local brands because the latter operate from a fixed location. The local landing page optimization strategies include optimizing local content, adding local references to meta properties, adding reviews from local consumers, etc. The pages shouldn't be doorways.
Some Thoughts on Local Search and Landing Pages
Posted by frankelinteractive under Online MarketingFrom http://www.frankelinteractive.com 2921 days ago
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