BizSugar.com › Online Marketing › Startup Marketing: The Nine Levels of Traffic Quality

TechCrunch traffic is not profitable for startups. It's completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. On the flip side, the highest quality traffic is typically from an email list that you've been communicating with for some length of time. Your conversion rate for these leads will be astronomically higher than your standard website traffic, often 10x higher. This is because the "quality" of this traffic is so much better.