As a content marketer, the key to answering the simple question “who are you?” lies in telling your story.





Comments


Written by lyceum
2342 days ago

Rachel: Thanks for your reply and the link to the story of Love146.org.



Written by askgetit
2351 days ago

You make some great points, telling a compelling story makes customers care about you which can lead to trust and loyalty. Tom's shoes is the biggest example I can think of.



Written by lyceum
2352 days ago

Which is the most fascinating business story, do you think?



Written by resonancesocial
2342 days ago

Great question, and timely! One of my favorites is the story of Love146.org, which happens to be the subject of our latest post: http://www.resonancecontent.com/blog/storytelling-101-one-story-built-global-brand/



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!