BizSugar.com › Online Marketing › Text Messaging & Mobile Sites, a Powerful Combo

How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics:

Text Message Marketing

This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode to start the interaction (sign up for the mobile club, enter to win, vote for something, etc.). Anytime someone sends a text message to your system their number is stored in your database. Assuming you have notified your users they are opting-in for future text messages you can use this database to send more messages later.