BizSugar.com › Online Marketing › The 4 Essential Steps of Building a White Paper that Converts - Hatchbuck

For every 10 people you reach with a white paper, six of them will pass it on to others, helping you get more eyeballs on your brand.

Now the question is, how do you create an effective white paper that will attract the right type of buyer and ultimately convert more customers? Here are the four essential steps to building an effective white paper: