Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. In this article, I dive into those metrics to help small businesses get a jump on their online metrics.
The 6 Most Important Web Metrics to Track for Your Business Website
Posted by noahparsons under Online MarketingFrom http://upandrunning.bplans.com 3849 days ago
Made Hot by: PMVirtual on October 22, 2013 9:22 pm
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3847 days ago
3847 days ago
3847 days ago
- Signed up for newsletter
- Downloaded a template
- Viewed a sample business plan
- Viewed our pricing page
etc.
You can then build a conversion funnel if you want to track a user's progress through a series of goals.
3849 days ago
3848 days ago
As a next step, you can think about adding "micro conversions" to better understand the user flow towards the ultimate conversion - a purchase. Micro conversions might be things like: Viewed the feature page, viewed the pricing page, added an item to the shopping cart, etc. Using micro conversions in addition to a primary conversion goal, you can get a deep understanding about what it takes to increase your online sales.
3849 days ago
So much to keep up with. So little time.:) Actually, I do think people focus too much on visitors to the exclusion of other important metrics. If your website is being used for business, there are a lot of things to keep track of. But, since this is likely to be overwhelming to many small businesses, I wonder if there are a handful of these metrics you consider more important than all the rest. Could you share your thoughts in the comment section at BizSugar for the benefit of the entire community?
3848 days ago
To get slightly more advanced, you can then track your conversion rate by traffic source so you can see if visitors from Facebook are more likely to complete a goal on your site compared to Twitter visitors.
At the end of the day, if your site isn't helping your users achieve their goals, then it doesn't matter how many visitors you have.