BizSugar.com › Online Marketing › The Biggest Mistakes Marketers Make in Acquiring Backlinks

From content syndication to creating link-worthy evergreen or “pillar” content, there are many strategies for acquiring backlinks that work. When used in conjunction with a carefully crafted outreach campaign, today’s link-building efforts could pay off for years to come. But to do it right, you’ll need to avoid common link-building mistakes that are not only a waste of time and effort but could also earn your site a penalty from Google.