BizSugar.com › Online Marketing › The Complete Guide to Facebook Attribution

You probably know about the importance of the customer’s journey.

From first touchpoint to final purchase, mapping the whole journey lets you understand more about your customer and increase your revenue.

But what happens when mapping isn’t a straight line?

What happens when a customer clicks on one of your Facebook Ads, visits your eshop, ends their session, and two days later they google your product and purchase it?

What does this mean for your Ad metrics?

This is where Facebook Attribution comes in.

- Get access to a detailed breakdown of your paid, organic, and direct channels that drive real conversions for your business.
- Identify the features of the most effective marketing campaigns that drive the highest number of conversions.
- Understand cross-device conversion paths and find out how people interact with your ads on a range of devices.

Read everything here!