BizSugar.com › Online Marketing › The Eco Vacation – Boost Your Hotel’s Image Through Sustainability - Are Morch, Hotel Marketing Coach

Over the past decade, sustainability has become something of a buzzword within the hospitality industry. More than ever before, consumers are switched on to their environmental impact, and it’s no surprise that this new-found eco-consciousness is now extending to tourism.

However, these new developments are bringing plenty of unexpected benefits to hoteliers everywhere, helping to boost brand image, engage more authentically with guests, and even make cost reductions.

The challenge is to ensure that the sustainability measures you take within your hotel are more than simply greenwashing.