BizSugar.com › Online Marketing › The Hub and Spoke Model in Content Marketing

The Hub & Spoke model allows you to better organize your content, and lead visitors through every stage of the buyer’s journey.

So how does this work?

First, there is the Hub: larger overview pages about specific topics. Those pages are connected to other pages where aspects of the topic are explored in-depth; those are the Spokes.

Here’s the definitive guide to the Hub & Spoke Model in Content Marketing.

Learn step-by-step how to choose and create your hub content, and craft effective content spokes.