BizSugar.com › Online Marketing › The Key Differences between Brand Perception, Awareness and Recall

In Marketing, there are often three concepts that usually confuses people: perception, awareness and recall. Although at some points, they can be synonyms to each other, in the world of digital marketing, they differ in meaning, reach, and success measurement. This article dares to point out the main differences of the three ideas, as well as illustrate where their lines become blurred. Firstly, it is important to clearly define each of them to further understand what these terms really mean in marketing.