BizSugar.com › Online Marketing › The Key Elements for Ensuring Optimum Conversion for Your Landing Pages

Unlike newspapers, which are traditionally mainly used to inform and entertain, landing / squeeze pages are intended to elicit action from users; they are meant to convert and do so aggressively.

Though the aggression should not be directed to overwhelming the consumer but poured into being relevant and providing value.

The reason landing pages are so popular is due to the directed, focused and intentional approach to selling specific products or services versus a more general approach typically found on the homepage of a website; speaking more to your overall brand and core values with links / distractions that leads customers to other areas of the site.

Everything on your landing page is directed towards a single purpose, closing the sale or other key performance indicator.