BizSugar.com › Online Marketing › The right font for your newsletter

It may seem a trivial matter, but choosing the right font greatly influences the readability of your emails. Whether dealing with plain text newsletters - or also large quantities of images - a sentence written in unclear characters is a blatant sign of not paying enough attention.
t is generally believed that the latter are more suitable for websites. In fact, the vast majority of newsletters and emails are written in Arial or Verdana fonts - and in fact with these it’s pretty difficult to go wrong.
However, this doesn’t rule out the possibility of using serif fonts in the world of email marketing.