BizSugar.com › Online Marketing › The Ultimate Off-Page Seo Factors #infographic

At the inception of Google, its algorithm was based on the concept of "link popularity." This means that websites were ranked based upon how many other sites link to it. However, Google later realized that people try to manipulate its algorithm by purchasing links and using other spam techniques. Google then established the Web Spam Team to specifically deal with spam that are included within the search engine's results. The team quickly began changing the algorithms with new updates by adding multiple off-page SEO factors for better results.

Until now, Google has regularly launched spam updates like Panda, Penguin, Hummingbird, Pigeon, Pirate, and so on. All of these updates were designed with unique qualities for controlling web spam and killing traditional link building techniques. At this time, Google only values "quality backlinks" when creating website search rankings. While it may be easy to read, making high-quality backlinks isn't always an easy task.