BizSugar.com › Online Marketing › Vendor News - How Bitdefender gets a bigger bite of b2b market - Internet Retailer

Bitdefender, a global provider of security software to some 400 million consumer households and companies, is taking several steps to build its market of selling to businesses through multiple online selling channels.

“80% of revenue is from the consumer side, and 20% from the business enterprise side, but those percentages are getting closer,” says Catalin Cosoi, the company’s chief security researcher. “Much of b2b is still focused on switching business cards and waiting for a call, but we’re moving toward more b2b e-commerce sales.”