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Extended Reality (XR) blurs the line between the real and the virtual.

Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) are all parts of Extended Reality.

But what do these new realities mean for the marketing and advertising industries?

Here’s a taste of how 7 big brands tap into these new technologies and make the most out of them:
▪️ BMW
▪️ IKEA
▪️ Nike
▪️ L’Oréal
▪️ Natural History Museum of London
+2 more

Read everything here!