BizSugar.com › Online Marketing › We’ve Got a Website, Who Needs Sales?

A few days ago I was watching a Sunday talk show. A representative of one of the presidential campaigns was asked about their ideas for fixing the economy. His response? “We have a lot of ideas and they are all on our website at www.I_wanna_be_prez.com.” Wrong answer.

A better response would have been a brief summary of the major points with a suggestion to visit the site for details. The host gave him a perfect opportunity to sell those ideas and he blew it.

I was speaking to my dad, a Salesforce.com consultant for 501cTech, about these missed opportunities. He told me a similar story…