What Can Your Content Strategy Learn from Richard Sherman?

Posted by nicolebeckett under Online Marketing
From http://premiercontentsource.com 3939 days ago
Made Hot by: SJC on January 22, 2014 10:03 am

Believe it or not, a short interview with an NFL star can teach you a valuable lesson about the content you publish on the web.

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Written by lyceum
3937 days ago

Nicole: Thanks for the reminder of "giving me the facts, mam", instead of babbling along. I publish controversial stuff now and then, but I am always checking my premises, so the content will be reality based. If someone has a issue with my material, they could give me constructive feedback, or create their own content! ;)

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Written by nicolebeckett
3937 days ago

Thanks for chiming in!

It's one thing to publish something that you know is going to generate emotion -- whether it's anger, relief, humor, etc. (In fact, if your content DOESN'T make readers feel something, you're not doing it right!)

That being said, there's a big difference between taking a strong stance and welcoming different opinions, and coming across as a thug. You want people to laugh with you, not AT you :)

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