What Content Marketing Closes Sales? — Curation Suite™ | Small business news; tips; networking | BizSugar

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What Content Marketing Closes Sales? — Curation Suite™

Posted by ScottScanlon under Online Marketing
From http://curationsuite.com 3788 days ago

This is a common question we get asked quite a bit... what content closes sales?

Then the follow up question... is there a form of curated content

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Comments

Written by tiroberts
3785 days ago

I absolutely agree with this. Content marketing is one of the best ways to reach a cold market, turn them into warm leads and then indeed close them on what you have to offer.

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Written by HeatherStone
3787 days ago

Scott,

Thanks for sharing! The idea of being perceived as helpful is most interesting, I think. Particularly when the example of the Ronald McDonald House is used. Because it suggests that this part of the process is as useful to B2C companies as it is to B2B. Your thoughts?

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