This is a common question we get asked quite a bit... what content closes sales?

Then the follow up question... is there a form of curated content





Comments


Written by tiroberts
3583 days ago

I absolutely agree with this. Content marketing is one of the best ways to reach a cold market, turn them into warm leads and then indeed close them on what you have to offer.



Written by HeatherStone
3585 days ago

Scott,

Thanks for sharing! The idea of being perceived as helpful is most interesting, I think. Particularly when the example of the Ronald McDonald House is used. Because it suggests that this part of the process is as useful to B2C companies as it is to B2B. Your thoughts?



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!