BizSugar.com › Online Marketing › What Gets The Best Return On Investment - SEO Or PPC?

The great SEO vs PPC debate has been around almost as long as the internet itself with supporters firmly in one camp or the other. Research results also differ quite considerably depending on who undertook the research and what criteria were used. One point most experts do seem to agree on is that SEO and PPC can be used to support each other. Both PPC and SEO have their advantages and disadvantages that any business should be aware of no matter what their size.