BizSugar.com › Online Marketing › What Makes a Good Website – Part Five – Conversion

We’ve discussed the importance of design, navigation and usability. We’ve talked about the role of content and audience in SEO. But there is one piece missing in this series about what makes a good website… conversion – getting the target user to take the desired action.

To paraphrase Alec Baldwin from the move Glengarry Glen Ross, your website should “always be closing.” To say it another way, the success of a website is not measured in hits or visitors, it is measured in outcomes.

Each page of your website should be built in such a way that there is an entry and exit strategy. You know how the visitor got there, what they were looking for and what you want them to do before they leave that page.