While SEO can be defined by what it IS: the practice of making changes to your website in order for the search engines to find and deliver targeted visitors to the website and building links to establish relevance and search engine trust, it can also be defined by what it IS NOT:
What SEO is NOT
Posted by
nickstamoulis under Online Marketing
From http://www.brickmarketing.com 4623 days ago
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Comments
4623 days ago
I especially liked: "A site should build links naturally over time. The search engines view these inbound links as signs of trust."
Duncan