What Your Copywriting Clients Secretly Think (But Won't Tell You)

Posted by AmyJordan under Online Marketing
From http://menwithpens.ca 4009 days ago
Made Hot by: thecorneroffice on December 2, 2013 5:38 pm

A lesson I’ve learned from pitching and negotiating with copywriting clients is that they don’t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts.

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Comments

Written by tiroberts
4007 days ago

Really fantastic article, Francesca.

I like what you mentioned about drilling your new clients with questions. I think that this point is by far the biggest one that we all need to take heed to.

I admit being guilty of not wanting to ask too many questions because I didn't want to seem like I didn't know what I was doing. However, asking a lot of questions is how you discover what your clients need and how you deliver exactly what they want.

Following up is a big one too. I think that this is where most freelancers drop the ball. Following up is usually how most people acquire clients that they wouldn't have gotten otherwise, so it's very important the we follow through with that to ensure we're not leaving money on the table.

Thanks for taking the time to write this up and sharing your insights with us. I'll be sure to share your article with my social circle and on BizSugar.com. :)

Ti

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