BizSugar.com › Online Marketing › Why Customer Journey Mapping Is Essential for Marketers

Understanding your customer journey mapping is the first place to begin improving the ROI on advertising dollars and ultimately driving more conversions.

It takes more than just jotting down some notes and turning your data into a story. It takes a strategy and careful data curation to create the customer journey that impacts your business’ bottom line. Here’s why you need customer journey mapping and how to get started.