Why I Don’t Care About You: How To Write A Killer About Us Page (with examples)

December 10th, 2024 will be the last day for BizSugar's Article Sharing Service.

Learn More ->

Posted by graemebengeseo under Online Marketing
From http://www.koozai.com 4253 days ago
Made Hot by: Big Business Boogaloo on April 21, 2013 1:31 am

About Us pages are ten a penny and most are pretty bland, as if written by the company historian. Here I look at what goes into making an effective About Us page referencing a few great examples.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by HeatherStone
4249 days ago

Hi Graeme,

I'd argue the best "About" page tells audiences what's in it for them. What can they expect from your site? How will it help them? Answer this question correctly, provide content that follows through on your promises and they'll be back again and again.

- 0 +

Written by mnb34
4248 days ago

graemebengeseo you wrote a great aritlce with nice examples, but I have to agree with Heather. I have my About page setup like she explained and it works.

Thanks

Marc Bell

- 0 +