BizSugar.com › Online Marketing › Why Millennial Employees Are the Key to Reaching Millennial Consumers

Struggling to reach Millennial consumers? Pay attention to who's on your payroll - Millennial employees are better suited to understanding their piers.

There’s a good reason why companies should pay attention to millennials in the marketplace and on their payroll: It’s a matter of numbers.

The Pew Research Center predicts that millennials will outnumber baby boomers this year.



To better understand and tap into the sizeable millennial market, a good place to start is to hire millennial employees — or get to know the ones you already have.