One of the hardest things about content marketing is getting people to understand the importance of investing in original content. While most organisations easily accept the concept behind a content strategy – using your expertise and knowledge to draw people to your business - getting content creation into the budget is another story.





Comments


Written by globalcopywrite
3506 days ago

Hi Shawn,

Google Panda is really pushing the card for website owners. Either get a steady stream of new content or lose traffic.

Cheers,

Sarah



Written by ShawnHessinger
3517 days ago

All excellent points, Sarah. The key here is that it is critical to be unique.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!