BizSugar.com › Online Marketing › Wireframes – The Secret To A Website’s Success?

A website is more than just an ad or brochure. A website is an interface where information is exchanged, purchases are made, causes are started, and more.

Understanding your target audience is important. Knowing your goals is important too. Design is important.

But slapping a design on some pages of content is not enough. Is a car just some metal with nice paint on it? No, a car is a system of functioning parts all working together to provide a specific driving experience.

A website is no different. A website is a system of functioning code all working together to provide a specific user experience.

A sitemap is no longer enough. Simply mapping out pages content for a site, while still very important, is not enough to ensure a website’s success. You need a plan for how the site will function for the user…