You Keep Using That Keyword. I Do Not Think It Means What You Think It Means

Posted by st0n3y under Online Marketing
From http://www.searchengineguide.com 4578 days ago
Made Hot by: lyceum on July 16, 2010 7:12 pm

Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. But I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by ShawnHessinger
4576 days ago

Great post on the difference between what keywords people are using to search and what they are really searching for. A topic rarely covered when discussing online marketing though critically important.

- 0 +

Written by lyceum
4577 days ago

I am working together on a online venture with a guy who has been into keyword research for 10+ years. It is a fascinating area. Have you tested CopyBlogger's Scribe copywriter tool?

- 0 +