If you can define copywriting as “salesmanship in print” then your landing page can be defined as “salesmanship in HTML”. In many ways, your PPC landing page is similar to a 30 second TV or radio commercial in that audiences are given three main messages in chronological order: WHAT, WHY and HOW.
Your PPC Landing Page: Salesmanship In HTML
Posted by
TechuilaSMO under Online Marketing
From http://mysemexperts.com 4941 days ago
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