Popups have a bad reputation when it comes to on-site user experience. But it is also a fact that without those slight nudges, internet users aren’t really willing to provide their contact details. This is where popups come in play – when used properly.
Good popups don’t annoy internet users. If they are well designed, thoughtfully implemented, provide relevant content and are always contextual in nature, popups can actually increase the conversion rate of websites.
Here are the 5 most commonly made popup mistakes that result in business websites losing conversions.
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