BizSugar.com › Products and Services › Are Social Bookmarks Still Delicious?

Yahoo has announced that it's selling the social-bookmarking service Delicious to YouTube's cofounders, Chad Hurley and Steve Chen, who plan to make it part of a new startup called AVOS. Delicious was one of the first startups to tap into social media and user-generated content, but it has languished for the past couple of years. Hurley and Chen say they're going to support and improve Delicious, but they may have to work to remind people why social bookmarking is still relevant.When Delicious was launched in 2003, the site was a revelation. Born of the personal experience of analyst Joshua Schachter—who maintained a site called Memepool on which he collected interesting links—Delicious allowed users to publicly bookmark sites and add tags to describe them. The main function was to store this information and make it easy to retrieve. But it soon became clear that the real power of the site lay in its collective data.