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Harvard business professor Clayton Christensen is renowned for formulating the theory of disruptive innovation—which describes novel products or services with the potential to revolutionize an industry, and displace incumbents from their market position. In his 1996 book The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Christensen reflects on corporate decisions that, though ostensibly rational, failed to anticipate and profitably respond to make-or-break technological advances.