BizSugar.com › Products and Services › Innovation Is More Than Brainstorming: Stephen Shapiro and Dr. Karen Keller Discuss Innovation And Influence For Women

Innovation is more than creativity, brainstorming, or thinking outside-the-box. It is the essence for survival in the marketplace. Innovation requires adaptability, diversity and a competitive spirit, or in other words ‘finding a better box’ according to Stephen Shapiro, author of the #1 innovation book of 2011, Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition.