BizSugar.com › Products and Services › It’s not the brand, it’s the connection that matters most….

Success isn't measured by product or service attributes. It is measured by how many consumers (or, in the case of a B2B product or service, businesses) purchase what you market.
Too often we overlook the fundamental connection that must be made with the people we need to convert from suspects to prospects to customers to loyal advocates of our brand.
This article discusses some real-life examples of brands that have tried, and failed or found success in becoming part of their customers' lives, beliefs and values..
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