BizSugar.com › Products and Services › Measuring Your Social Media Success with Google Analytics

I am a bit of a stats nut. If not interrupted I can play with stats forever. But for people less obsessed with numbers here’s something that might help you get a better understanding of the value of your social media program.Google Analytics has a feature called Advanced segments. This lets you define custom segment of visits selected by the referrer. I will show you how to create a Google Analytics custom segment that tracks visitors from social media channels.