Have you heard of Microsoft Wallet? If you haven’t don’t worry, because it has now been rebranded as Microsoft Pay. The question is, has Microsoft (NASDAQ:MSFT) waited too long to really compete in the mobile digital pay segment?
Microsoft now competes in a crowded field populated by the likes of Apple, Google and Samsung, as well as many service providers with their own apps. What Microsoft Pay has going for it is brand recognition and deep pockets, which could catapult this new service to the top of providers as long as the company doesn’t give up on it.





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